LATEST NEWS Nissan Saudi Arabia Selected as the Exclusive Service Provider of Connected Vehicles in the Kingdom

JEDDAH, Saudi Arabia (April 25, 2022) – In line with Nissan NEXT’s strategy to enable the accessibility of advanced technologies to more customers, Nissan Saudi Arabia was selected by the Saudi Communications and Information Technology Commission, in cooperation with the Public Transport Authority and the National Regulations Committee, amongst the 3 automotive companies to be the exclusive providers of the connected vehicles in the Kingdom. This announcement echoes the Kingdom’s efforts in increasing the availability and consumption of emerging technologies to leverage their economic and social contributions. It also positions the Kingdom as one of the leading countries in deploying state-of-art technologies that plays a critical role in achieving the goals of the Saudi Vision 2030.

Commenting on this announcement, Bader El Houssami, Managing Director at Nissan KSA said:” This is a proud moment for all of us at Nissan KSA as we continue to drive innovation in the Saudi automotive market, which is an important and a growing strategic market for the region. Being selected by the Saudi Communications and Information Technology Commission to offer seamlessly connected journeys for our customers on the road, is a testament to Nissan’s rich and long history of providing innovative products as well as the best-in-class services that exceed customers’ expectations in the Kingdom.”

Through Nissan’s connected vehicles, Nissan customers can conveniently monitor and familiarize themselves with the status and wellbeing of their vehicles through their mobile phones. With the Factory Fitted Connected Car Technology solution as well as an embedded Telematics Control Unit, which manages the vehicle's wireless tracking, diagnostics, and communications, Nissan KSA demonstrates its commitment to providing a safe and stress-free journey for all its customers across the Kingdom. Through connectivity, the company enables Nissan owners to be more confident and in control of their vehicles even when they are not inside the car.

Ahmad Soudodi, Marketing director at Nissan KSA, also commented on this occasion saying: “Throughout its history, Nissan has always been committed to enriching people’s lives with innovative products and technologies in the spirit of ‘Dare to do what others don’t’. Moreover, the customers remain our prime focus and we aim to continuously explore the various ways to offer them safe and reliable driving experiences as well as an enhanced connectivity. We take great pride in Nissan’s latest technologies, which are redefining the customers’ driving experiences and enabling them to stay constantly connected to their vehicles and to the world anytime and anywhere, as well as contributing to the Kingdom’s emerging automotive sector.”