Nissan has a strong heritage in KSA, dating back to the early 50’s. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia, through: a host of new models, a completely re-structured sales network and a firm focus on providing customers with the best-possible service.
In September 2013, Nissan announced the appointment of Alissa as its official authorized dealer in the Kingdom. Nissan and Alissa share a very similar vision. Alissa vision is to provide high quality automotive products and dependable after-sales services to customers whose needs and wants are the focus of Alissa’s every action. Part of Alissa holding company, Alissa auto has over 60 years in serving Saudi Arabia automotive customers with a success built on its business ethics and customer focus.
In November 2014, Nissan expanded its Saudi Arabian operations by announcing ‘Nissan Saudi Arabia’, which is a joint venture formed with the auto maker’s partner Khaled Juffali Company. This partnership is expected to play an important role in bolstering Nissan’s presence in the biggest market in Middle East. Nissan has established a new, fully-fledged office in Jeddah staffed with over 100 people for the joint operation.
Nissan has a goal of tripling sales volume and market share in Saudi Arabia. The target is to reach unit sales of 100,000 and claim a 12 per cent market share by the 2016 financial year.