altima green taxi

·       The latest female-led boutique showroom follows Nissan’s Retail Concept Next (NRC Next)

JEDDAH, Saudi Arabia (November 10, 2022) – Nissan Saudi Arabia announced today the opening of the first Petromin Nissan boutique showroom managed and led by females in the kingdom. The Saudi Vision 2030 reform program has been the main driver in increasing the percentage of women’s participation in the workforce, particularly in industries traditionally dominated by men. In alignment with the government’s direction to empower females in the Kingdom, Nissan Saudi Arabia celebrated the opening of its first female-led boutique showroom with its authorized dealer in the Kingdom, Petromin Nissan. The all-new showroom is located in the eastern province where the celebration took place in the presence of the leadership at Nissan Saudi Arabia and Petromin Nissan.

The ceremony was attended by Joni Paiva, Nissan AMIO Divisional Vice President, along with Adib Takieddine, Managing director at Nissan KSA. Kalyana Sivagnanam, Group Chief Executive Officer at Petromin Corporation, and Ahmed Jumah, Managing director at Petromin Nissan, also took part in the event.

The new female-led boutique showroom, located in Ar Rakah, is in line with Nissan KSA’s purpose of increasing diversity, inclusion, women empowerment, and equity in the workplace by ensuring that all women are appointed to positions equally as their male counterparts. This showroom will also play a role in increasing Saudi females’ involvement in the local automotive sector to meet the local market’s needs.  

On this occasion, Joni Paiva, Divisional Vice President of Nissan AMIO, said: “Throughout its history, Nissan has led the way for diversity, inclusion, and women empowerment in the workplace. Across the region, we constantly aim to be an inclusive company with a diverse workforce, in which employees can feel empowered to put forth their ideas and showcase their creativity and potential to the fullest. It is in our DNA and corporate culture at Nissan to embrace equal opportunity and promote an environment that fosters talent and ambition, as demonstrated by this latest achievement of opening Petromin Nissan’s first female-led showroom. With that being said, we will continue to be steadfast in our commitment to empowering women within our company and our wider community, including our trusted partners, to enable them to meet our customers’ increasingly diverse needs.”

Commenting on the opening of Petromin Nissan’s first female-led branch, Adib Takieddine, Managing Director of Nissan Saudi Arabia said: “At Nissan Saudi Arabia, we believe establishing a diverse and inclusive culture is key to encouraging more women to take part in this field to enable them to make a strong impact for years to come by driving business growth and serving our customers in the most innovative way.”


He then added: “As a brand that acknowledges the fundamental role that women play at Nissan, we take great pride in the latest opening of Petromin Nissan’s first female-led boutique showroom, which demonstrates our shared mission of increasing female representation in the local automotive sector.”

The latest female-led boutique showroom follows Nissan’s Retail Concept Next (NRC Next) which has been developed for the purpose of maximizing the brand and customer experience in the retail environment, while delivering on Nissan’s brand promise of providing excitement and innovation to all its customers. The showroom also exhibits a lineup of Nissan’s best-selling SUVs such as the Patrol, known as the ‘Hero of All Terrain’ in addition to the Nissan Kicks, which merges ‘Technology and Style’, and the Pathfinder which delivers an ‘Effortless Driving Experience’. Additionally, the opening of this showroom is a continuation of Petromin Nissan’s network expansion plan to ensure that every customer across the kingdom is being served.

female led showroom
female led showroom