Nissan Introduces Game-Changing ALPFA After-Sale Solution for Elevated Customer Retention in Saudi Arabia

JEDDAH, Saudi Arabia – Nissan KSA is rapidly expanding its network of dealerships in the Kingdom in collaboration with its authorized country dealer, Petromin Nissan, to better serve its customers in the region.

Recently, Nissan celebrated the opening of its brand-new Petromin Nissan branch in Hail,a key city in the northern province designed to the latest Nissan Retail Concept (NRC-NEXT) to enhance the brand and customer experience in the modern digital retail landscape. The new branch features a showroom, sales staff, a maintenance facility, and a spare parts centre.

The northern region bears great significance for Nissan, as the first Petromin branch was opened in Riyadh. The new branch in Hail is part of a large network expansion strategy that Petromin Nissan will implement In near feature. With several certified Petromin Nissan centres already in place, Nissan Saudi Arabia is further consolidating its presence in the Saudi automotive market.

Nissan's association with the Middle East dates back to 1956, when the first Nissan vehicles were brought to Saudi Arabia. 2016 saw Petromin Nissan chosen as the brand's official authorized retail dealer in the Kingdom, providing servicing with Nissan trained technicians and authentic components at more than 700 service points and 12 showrooms. Today, Nissan is widely regarded as a leading manufacturer of innovative automobiles as well as aftermarket services in the Middle East.

On this occasion, Adib Takieddine, Managing Director, Nissan KSA, expressed his satisfaction with the company's progress in the wider region. "Nissan has a legacy of combining international expertise with a deep understanding of local markets, which has been instrumental in our continued success in the Middle East and beyond. The opening of new branches across Saudi Arabia is a crucial component of our strategy to amplify and improve our services in all parts of the country. I would also like to commend our partners in success, the cornerstone of our business, Petromin Nissan, for their tireless efforts in helping us grow manifolds.”

Due to its important location in the Kingdom, Hail serves as an easily accessible hub for customers from the northern region, making it strategically positioned within the automotive market. The new dealership features the Nissan’s product line to better serve the residents. The fleet includes sedan models, like the Altima and Maxima, as well as SUV and crossover models, including the Kicks, X-Trail, Pathfinder, Xterra, and the ‘Hero of All Terrain’ Patrol, and the sporty and stunning Nissan Z.


Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). The company continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, Nissan enjoys a stellar reputation for creating truly innovative vehicles and service programs. For more information about Nissan products, services, and commitment to sustainable mobility, visit


Petromin Corporation (Petromin) is a leading lubricants and automotive services company in the Kingdom of Saudi Arabia, operating four lines of business: oil lubricants, car servicing (Petromin Express), fuel retailing, and car dealerships. With more than 5,000 employees, Petromin exports its products to over 40 countries in the GCC, Middle East, Africa, and Asia.

Operating in the Kingdom for nearly 50 years, Petromin traces its origins back to 1968, when the company built its reputation for producing the highest quality lubricants in the region.

In 2007, Petromin went through a change of ownership and the start of a journey that has transformed the business into the leading automotive services company it is today, with an unmatched reputation for the highest quality products and services in the industry.

In 2016, Nissan announced Petromin as the new exclusive distributor for the company in Saudi Arabia, ushering in an age of expansion and excellent growth for Nissan's operations, sales, and services, through an extensive network of sales outlets and exhibition showrooms throughout the Kingdom.