ksa leadership changes

JEDDAH, Saudi Arabia (July 4th, 2022) – Nissan Saudi Arabia today announced changes in the leadership team that will drive growth in KSA and the Middle East. Bader El Houssami, previously Nissan KSA’s Managing Director has been appointed as Africa, Middle East, India, and Oceania region (AMIO) Business Development Director. Adib Takieddine, previously Sales Operations, Vehicle Volume Management & Corporate Planning Director at Nissan Middle East, has taken over the role of Nissan Saudi Arabia Managing Director.

Both Houssami and Takieddine assumed their new roles as of July 1st, 2022. Takieddine will be responsible for managing the daily operational functions, as well as leading the business strategy and overseeing the performance of Nissan in the Saudi market.  

“I am humbled to be taking on this new role that will enable me to continue contributing to Nissan’s growth not only in Saudi Arabia but in the wider region. I would like to thank my team at Nissan Saudi Arabia for their continued support and relentless pursuit of excellence in upholding Nissan’s global standards across all functions and services.”, said Bader El Houssami, Africa, Middle East, India, and Oceania region (AMIO) Business Development Director.

Commenting on his new appointment, Adib Takieddine, Nissan Saudi Arabia Managing Director said: “I’m honored to take on the role of Managing Director for Saudi Arabia, a vital opportunity market for Nissan in the region. I’m looking forward to working together with the team to ensure the company’s continued growth and success in the Kingdom as well as the expansion of Nissan’s business partnership network.”

Takieddine joined Nissan and Infiniti in 2014, where he was leading the Sales and Network Development operations at Infiniti Middle East, before he became the General Manager of the division in 2017. He was then appointed General Manager - Sales for the Gulf region at Nissan Middle East. A year later, Takieddine was promoted to Director of Sales operations at Nissan Middle East. After demonstrating an impressive track record in growing the Nissan business in the region, he then took on the position of Director of Sales Operations, Vehicle Volume Management and Corporate planning.

Thierry Sabbagh, President of Nissan Saudi Arabia, INFINITI Middle East and Managing Director of Nissan Middle East, said: “The Saudi market continues to be a priority market for us at Nissan in the region given our strong heritage in the Kingdom dates back to the 1950’s. I’m confident that Adib will add exceptional value to the Nissan brand in Saudi Arabia, as he has continuously proven his perseverance to drive business growth”. He continued, “We would also like to thank Bader for his diligent efforts over the past 5 years in elevating and growing the Nissan KSA business, his work was integral to building a strong foundation for the Nissan brand in Saudi Arabia. We are excited to see all he will accomplish in his new role as AMIO Business Development Director.”

Prior to joining Nissan Middle East where he was responsible for managing all sales operations for the brand across the Gulf and Levant markets, Takieddine began his career in 2006 with General Motors where he accumulated his extensive automotive experience across various functions including aftersales, sales and marketing divisions, and made significant achievements in terms of market share growth, efficiency, and profitability. 

With these new appointments, Nissan Saudi Arabia continues to drive greater collaborations and accelerate business growth with their partners of success. Building on Nissan KSA’s customer-centric approach, the brand aims to keep on providing customers in Saudi Arabia with a diverse range of innovative mobility solutions to enrich their lives.


Adib Takieddine

Nissan Saudi Arabia Managing Director


Bader El Houssami

Africa, Middle East, India, and Oceania region (AMIO) Business Development Director