Jeddah, Saudi Arabia (May 24, 2023): Strengthening its sedan offering, Nissan Saudi Arabia has launched the new Nissan Altima 2023 with several aesthetic and technological upgrades over its predecessor. The latest iteration, a facelift model of the popular mid-size sedan, comes with a makeover of its interiors and exteriors, giving it a bolder, sportier, and more dynamic look. The new model features Pro-Pilot Assist, a semi-autonomous driver assistance system designed to elevate your driving experience to new levels.

Employing Intelligent Cruise Control and Lane Keep Assist, Nissan’s Pro-Pilot Assist system understands road and traffic situations and executes precise steering, enabling the vehicle to perform naturally. It makes highway and everyday drive more confident, safer and more enjoyable. This is the first time in KSA that a manufacturer is offering Pro-Pilot technology in the SD-D segment.

The new Altima comes standard with more advanced safety features, such as blind-spot warning, rear cross-traffic alert, automated emergency braking, back seat alert, and an around-view monitor with moving object detection, allowing for more convenient daily commutes.

Reflecting Nissan’s mission to Defy Ordinary, the vehicle’s launch event in Jeddah created an immersive experience for attendees, including top-tier media and partners from across the region, encouraging them to get a first-hand insight into the new model.

The new model's launch, which also marks the second regional launch to take place in Saudi Arabia included a product walkaround and a ride-and-drive experience.

The global demand for sedans is ever-increasing. With new enhancements, the upgraded Altima delivers more of what our customers want, catering to the needs of both families and thrill-seekers.

Adib Takieddine – Managing Director, Nissan Saudi Arabia, Nissan Motor Corporation, said, “We are committed to providing our customers with exceptional services and a diverse, exciting product line-up to meet their demands. We are confident that they will love the new Altima too!”.

The new Altima gets a revamped front fascia with a new V-motion grille and the new brand logo. There are also new, unique alloy wheels for each trim.

The interior of the 2023 Nissan Altima features a NASA-inspired zero gravity seat with dual-density foam and an 10-way power adjustable driver's seat. It has a first-in-segment 12.3-inch HD colour display with multi-touch control, enhancing convenience. The new model provides seamless connectivity with wireless Apple CarPlay and Android Auto. For your phone's battery, there is a factory-fitted wireless charger. It also features nine premium Bose speakers with active noise cancellation for an immersive audio experience.

The Altima’s sixth generation with the newest design and insignia, is now available for booking at Nissan's partner network in Saudi Arabia.