Saudi women take the wheel

#SHEDRIVES

DRIVING CHANGE. MAKING HISTORY.

Sanadek by NISSAN

Your on road Guardian

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As part of #SheDrives, we created Sanadek by NISSAN - a first of its kind mobile app for women in the kingdom - that offers a full portfolio of roadside assistance solutions in KSA. Sanadek by NISSAN has been designed with you in mind, to take the stress out of your daily driving. Putting safety, confidence and support at your fingerprints, Sanadek by NISSAN becomes your guardian on the road.

A NEW AGE STARTED HERE

A DAY TO NEVER FORGET

On September 26, 2017, Saudi Arabia lifted its ban allowing women to drive. The Kingdom’s historic move inspired us to come up with an unconventional initiative, by offering a group of young women the chance to get behind the wheel for the first time in their lives.

#SHEDRIVES: HOW DID WE MAKE IT?

To empower women to become licensed drivers, we surprised aspiring motorists with a driving lesson like no other: Husbands, fathers and brothers took on the role of instructor, showing their solidarity to this new vision of the future.

PARTNERING WITH NAJM

As women are now driving in Saudi Arabia, and some are showing signs of hesitation, we partnered with Najm for Insurance Services to provide our mothers, sisters and daughters with reassurance about their safety on the roads.

#SHEDRIVES: FORMULA E

After achieving the best time record and locking the first place at the Saudi Time Attack championship, 19 year old Reem Al-Aboud has been recorded as the first and youngest Saudi woman to drive Formula E's 'next generation' cars.

#SheDrives safety tips

Once the #SHEDRIVES hit the road, we used the power of social media to be sure everyone got involved. Tips, driving advice, safety rules, and general instructions were shared, transforming it from a hashtag, into a completely collaborative movement.