Nissan Saudi Arabia Hosts the Al-Ula Experience

Alula, Saudi Arabia -  In an exhilarating blend of adventure and heritage, Nissan Saudi Arabia recently hosted the Al-Ula Experience. This event, spanning from February 29 to March 2nd, took place in the ancient and majestic landscapes of Al-Ula, located in Madinah Province. It provided a unique platform for participants to explore the remarkable capabilities and features of the Nissan Patrol amidst a backdrop of extraordinary natural beauty and historical significance.

The Al-Ula Experience was set against the awe-inspiring natural grandeur and rich historical context of Al-Ula, offering participants the privilege of piloting the Nissan Patrol through the region's stunning vistas. This journey of exploration brought them face-to-face with both the iconic landmarks and the hidden treasures of Al-Ula, delivering an unforgettable adventure.

Highlights of the experience included a visit to the Maraya Concert Hall, an architectural symbol of Al-Ula's fusion of cultural heritage with contemporary innovation. The exploration continued to the natural formations of Elephant Rock and Rainbow Rock, showcasing the breathtaking beauty and artistic mastery of nature. A journey through the Old Town of Al-Ula allowed guests to immerse themselves in the historical essence of the area, wandering through ancient streets and connecting with the rich cultural legacy.

With over 70 years of automotive heritage, the Nissan Patrol stands as a testament to Nissan's commitment to excellence. Known for its reliability and capability across all terrains since 1956, the Patrol harmoniously combines raw power with advanced technology. It ensures precision in conquering every landscape, making every adventure both memorable and unparalleled.

Hatoun Bushnaq, Communications Director of Nissan Saudi Arabia, expressed, "Al-Ula provided the perfect setting for a memorable adventure, allowing our guests to engage in exploration and discovery with Nissan's world-class off-road vehicles. Just as Al-Ula reflects a rich heritage, so does our Nissan Patrol, cherished by our loyal customers for its remarkable legacy."

The Al-Ula Experience challenged participants to defy the ordinary through a series of challenges, engaging activities, and competitions set across various terrains and locations. This initiative was in line with Nissan's ethos of "Defying Ordinary," highlighting the continuous innovation and legacy building of the Nissan Patrol. The vehicle's bold design, refined interior, and superior capabilities ensure the utmost level of comfort, safety, and connectivity, maintaining its status as Nissan’s flagship SUV.


Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). The company continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, Nissan enjoys a stellar reputation for creating truly innovative vehicles and service programs. For more information about Nissan products, services, and commitment to sustainable mobility, visit

Nissan Saudi Arabia Hosts the Al-Ula Experience